26 May 2020

5 ways to generate more qualified leads with your chatbot

Inbound Marketing

Inbound marketing is more important than ever. But to make it really work, you have to build an integrated marketing system that helps convert customers every step of the way through their journey.

Building marketing campaigns can be some of the most fun ways to exercise your creative and strategic muscles.

If you’ve been working to build an audience organically, or putting hard-won ad dollars to work, you’ll know that the success of those campaigns hinges on engaging visitors when they land on your site.

There are so many great tools to help you do that. But unless those tools work well together, you can end up with repetitive, manual tasks. And worse, if they aren’t working as part of a system it can be slow and frustrating to make changes to your campaigns.

Here are five ways you can use your website chatbot alongside your other tools to get better results, without being overwhelmed 😀

1. Add personalized images to your bot

Use your customer’s name, email - or any attribute you know - to create personalised images and GIFs to your bot using Hyperise.

Check out our step-by-step guide 👉 add personalised images and GIFs to your bot using Continually + Hyperise.

2. Sync leads to your mailing list

Email marketing is one of the most effective marketing methods in the digital world. A 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment.

Once your bot has engaged your visitor, you can send them an automated email sequence for follow-up. Personalized emails are one of the most effective ways to achieve that ROI.

Read more about how to use variables to personalise your bots.

Make sure emails are valid

We’ve integrated email verification from Clearout to help.

Confirm consent for GDPR

To get consent for sending emails, you can add:

  • A link to share privacy terms.
  • A message explaining acceptance of conditions.
  • Accept and decline buttons.

3. Use APIs to make your conversations more intelligent

Create workflows that send HTTP requests to external web servers, allowing your bot to integrate with almost any third-party service.

4. Support customers when they have questions

Make it easy for customers to switch to chat when they need help.

The team at HelpShelf helps you combine all support resources into one gorgeous widget.

How to set up the integration:

  1. Sign into HelpShelf.
  2. Go to the setup page.
  3. Click on +Add provider.
  4. Find Continually and connect!

5. Upgrade your lead magnets with a chatbot

A great way to grow your email list is with professional lead magnets - ebooks or freebies that persuade visitors to hand over their email address.

With Beacon’s smart PDF format, you can add a chatbot directly inside your lead magnet.

👉 check out Beacon’s example lead magnet + chatbot.

Share your ideas

We’re always looking for opportunities to help you better engage customers using chatbots. These integrations with other popular tools will help you convert more leads to customers and save time.